Summary of the Position: The Marketing Coordinator is responsible for supporting the trade show marketing staff with integrated marketing/promotional programs for the PACK EXPO portfolio of shows. This position will support the Trade Show Marketing Managers and Director, and requires excellent interpersonal skills and the ability to work on multiple tasks for a growing range of trade shows.
Duties and Responsibilities:
Support execution of marketing programs for the PACK EXPO Portfolio of Shows.
Create and execute email marketing campaigns.
Copywrite and proofread for a variety of projects, including e-marketing, websites, social media, print advertising, presentations, sales and marketing materials.
List Creation and maintenance – Ensure list integrity and proper list pull policies are adhered to while pulling data for campaigns.
Help manage PMMI social media profiles, and contribute to editorial calendars and content. Keep up-to-date on the latest trends, technologies and best practices in social media.
Produce monthly Google Analytics reports for all show sites and provide suggestions for improvements to the marketing campaigns based on the results.
Help manage our on-line trade show video and photo library.
Produce weekly email metrics reports for Exhibitor and Attendee focused marketing emails.
Manage the exhibitor e-marketing calendar.
Provide assistance in delivering sponsorship marketing deliverables.
Provide assistance in delivering partner program marketing deliverables.
Provide assistance in delivering marketing materials for industry events.
Qualifications and Education Requirements:
A 4-year college degree; 1-3 years of professional experience preferred.
Google Analytics knowledge strongly preferred.
Exceptional organizational, oral and written communication skills.
Ability to handle multiple projects at once, providing great attention to detail in all work products.
Ability to work independently and collaboratively in a team environment.
Must possess excellent computer skills including advanced knowledge of Microsoft Office (Word, Excel, and Outlook).
Knowledge and comfort with email deployment tools, such as IBM Watson preferred.
PMMI, The Association for Packaging and Processing Technologies, represents more than 800 North American manufacturers and suppliers of equipment, components and materials as well as providers of related equipment and services to the packaging and processing industry. We work to advance a variety of industries by connecting consumer goods companies with manufacturing solutions through the world-cl...ass PACK EXPO portfolio of trade shows, leading trade media and a wide range of resources to empower our members. The PACK EXPO trade shows unite the world of packaging and processing to advance the industries they serve: PACK EXPO International, PACK EXPO Las Vegas, Healthcare Packaging EXPO, PACK EXPO East, EXPO PACK México, EXPO PACK Guadalajara and ProFood Tech. PMMI Media Group connects manufacturers to the latest solutions, trends and innovations in packaging and processing year-round through brands including Packaging World, Automation World, Healthcare Packaging, Contract Packaging, ProFood World and Packaging + Processing OEM. PMMI Business Drivers assist members in pursuing operational excellence through workforce development initiatives, deliver actionable business intelligence on economic, market and industry trends to support members' growth strategies, and actively connect the supply chain throughout the year.
Learn more at PMMI.org and Packexpo.com and PMMIMediaGroup.com.
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