Drive strategic marketing and communications for the American College of Chest Physicians (CHEST), advancing achievement of organizational goals and growing market share across key products and business lines. Direct a team of diverse professionals and oversee external agency resources in the successful creation and execution of strategic marketing plans and tactics that deliver impact and results, achieving market growth. Apply marketing advancements, technology, tools and techniques, and build content marketing assets and materials that advance CHEST’s brand, increase sales of key products, and take advantage of unique market opportunities. Deliver marketing support for key service lines and business priorities, collaborating with operations and business development leaders, engaging new members and customers, increasing course and event registrations, driving product and sales growth, and attracting new partners and funding. Collaborate with Market Growth team, colleagues across divisions of CHEST, and with executive and elected leaders, to ensure effective marketing and communications support for identified strategic priorities.
Oversee development and execution of comprehensive strategic marketing plans and tactics that drive market growth for CHEST’s major business pillars/profit centers: clinician education, industry education, patient education, foundation, publishing, and membership.
Ensure accurate, impactful, and brand-aligned message development for all CHEST marketing and communication materials and channels; implement effective standard operating procedures that ensure routine and ongoing quality control, editorial review, and timely error correction for all communications/channels.
Build relationships and a positive team culture, collaborating across the marketing team, Market Growth division, and with colleagues and divisions across CHEST; participate on CHEST Senior Staff and CHEST core teams, and other director-level cross-divisional activities, bringing a marketing perspective, as well as budget and resource awareness, to help inform and execute on collaborative efforts.
Lead integrated marketing, communications, PR and new media efforts across CHEST and its profit centers, facilitating understanding of CHEST’s value proposition, leveraging the brand, and building comprehensive integrated marketing communication solutions; effectively manage internal and external resources for the delivery of marketing support.
Ensure effective planning and execution of efforts that leverage CHEST channels of communication for reaching targeted constituents, including electronic newsletters, sponsored member and health communications, research projects, clinical and patient education programs, in collaboration with Market Growth colleagues and identified partners.
Provide oversight for and collaborate with Manager of Marketing Communications and team, ensuring effective execution of consistent and compelling strategic marketing and communications efforts that differentiate CHEST, its products, events, and services, helping advance the organization’s visibility, achieve organizational goals, and drive purchases, registrations, and revenue growth.
Lead efforts to move from product- or project-based promotion plans to topic-based plans that promote a variety of products and resources throughout CHEST to: (1) strengthen and support our “one CHEST” philosophy, and (2) reduce email fatigue among CHEST constituents.; oversee use of CHEST digital marketing tools to ensure we employ best practices. Lead team to follow best practices to protect CHEST email reputation, keep number of “unsubscribes” and spam reports to a minimum, etc.
Provide oversight for and collaborate with Manager of PR and New Media and team, ensuring effective PR & new media support, increasing CHEST’s social media engagement, interactive new media content, and local, national and international visibility; participate with SVP in efforts to provide issues/crisis communications counsel to executives, elected leaders.
Partner with SVP, executive leadership, and other medical societies on collaborative projects that advance common goals and objectives of organizations within the chest medicine space, both in the US and international non-profits.
Lead and direct the marketing team, including all marketing communications and PR & new media staff, in development of team and individual goals, monitor progress, ensure effective performance management, and report accomplishments and results. Ensure staff training, promote professional development, encourage cross-training, and facilitate smooth transitions in the event a position is vacated.
Track and monitor the success of marketing team efforts, employing available analytics and measurement tools and resources, and provide reports to SVP and executive leadership.
Complete other tasks and projects as assigned by the SVP and executive leadership.
Oversee development and maintenance of department policies and standard operating procedures (SOPs).
Required Qualifications and Competencies
At minimum, a Bachelor’s degree in Marketing, Communications, or related field. Master’s degree preferred.
10+ years progressive experience in marketing and communications in a healthcare, agency, or association setting; 5+ years leading cross-functional marketing teams
Strong working knowledge of product marketing, content marketing, digital marketing, marketing automation, public relations and new media, and electronic communications
Effective relationship-building skills and customer service orientation
Ability to direct a team in managing multiple competing priorities
Proven ability to collaborate on cross-divisional teams to achieve organizational goals.
Demonstrated interpersonal skills to establish and maintain good working relationships among all levels of staff, volunteers, leaders, vendors, and external partners.
Experience effectively working with organization executives and elected leaders is essential.
Demonstrated ability to multitask, prioritize workflow, and achieve agreed-upon timelines
Commitment to a collaborative working environment.
Exceptional writing, presentation, verbal, and digital communication skills.
Ability to accommodate occasional travel.
This description was designed as a convenience to acquaint employees and managers with the basic elements of the position. The duties of this position are not limited to what is contained in this description and employees in this position may be asked to perform various functions not listed. This description is solely for the purpose of summarizing basic responsibilities and is not intended to be a contract or guarantee of employment or of any specific terms or conditions of employment. This description may be amended or eliminated from time to time as necessary for operational or business reasons.
About American College of Chest Physicians
The American College of Chest Physicians (CHEST) is the global leader in advancing best patient outcomes through innovative chest medicine education, clinical research, and team-based care. With more than 18,700 members representing 100+ countries around the world, our mission is to champion the prevention, diagnosis, and treatment of chest diseases through education, communication, and research. This includes connecting health-care professionals to the latest clinical research and a wide array of evidence-based guidelines through the CHEST Journal, while also serving as a total education resource for clinicians through year-round meetings, books, mobile apps, and live courses in pulmonary, critical care, and sleep medicine. The first medical association with a clinical simulation program accredited by the Society for Simulation in Healthcare, CHEST also provides hands-on training through innovative simulation education. The CHEST Foundation, our philanthropic arm, provides members with grants, patient education tools, and other resources to help their patients live and breathe easier. CHEST staff are presented with a competitive salary and excellent benefits in a team-based atmosphere of highly qualified colleagues.
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