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Director, Digital Products

American Health Information Managmement Association

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Details
Posted:
November 9, 2018
Location:
Chicago
Salary:
Type:
Full Time - Experienced
Categories:
Education and Training, Other, Project Management/Program Development
Preferred Education:
4 Year Degree

The American Health Information Management Association (AHIMA) has a wonderful opportunity for a Director, Digital Products.

 

Position Purpose

The purpose of this position is to direct the strategy and day-to-day operations of AHIMA digital products through marketing strategy, brand management, design, development, testing and deployment.  The role designs, develops and delivers digital marketing products that drive differentiation in the Health Information Management marketplace.

 

The position  optimizes profitability through pricing strategies and an ability to gain share and penetration of products by maximizing user experience across various segments. The Director plans and directs financial analysis and operations functions for AHIMA Products.

 

The Director is responsible for:

 

  1. Product Development – Drives product rationalization such that the portfolio of active products that are revenue producing with favorable margins. Targets agreed upon profitability and effectively drives to sunset products that are no longer meeting metrics. Leads the new product development process and ensures appropriate attention is given to strengthen, nurture and evolve identified products within the portfolio. Translates potential functionalities and features into feasible technical platform solutions considering both hardware and software implications. Recommends system solutions by comparing advantages and disadvantages of custom development and purchase alternatives.

 

  1. Strategic Alignment – Directs the strategy and bottom-line performance of the digital products business, overseeing all development and planning for the delivery of Health Information Management content. Monitors marketplace intelligence and develops reports that incorporate comparable products with relevant cost and revenue drivers. Provides strategic input on the appropriate forms for delivery of content utilizing metrics and strong market driven analytical evaluations to drive decisions. Responsible for synchronizing related product pricing across business units (membership, publishing, and education center).

 

  1. Marketing Operations and Web Analytics – In collaboration with Marketing and Finance, develops and manages an integrated approach to quantitative customer data (analytics) and qualitative customer data (market research), ensuring wide dissemination of information across product development to inform planning. Ensures the development and execution on consistent brand standards in design and execution of interfaces across platforms, including all aspects of mobile. Identifies and evaluates emerging technologies to improve current applications, architectures, and fundamental user experience capabilities.

 

  1. People Management and Administrative Duties – Evaluates employee performance, sets expectations and goals for department and individual staff members. Develop assigned staff with varied professional disciplines, ensuring they are integrated into work and discussions across the unit.  Sets direction, objectives, and project priorities.  

Position Requirements

 

  • BA or BS degree in marketing, business, product development or a related field required. MBA preferred.
  • Minimum 12 years’ experience in strategic marketing and product development with a portfolio of technology and service offerings.
  • Associate Director or Director level experience for a minimum of 3 years
  • Minimum 7 years’ experience in people management; must be able to manage and develop talent through ongoing training, mentoring, measurement, and feedback.
  • Experience with learning systems (LMS), educational material and other forms of distance education. Video production and photography experience a plus.
  • Proficient in project management and has experience leading cross-functional team management with technical and non-technical resources in the arena of digital projects. Ability to translate complicated technical jargon into easy to understand summaries.
  • Demonstrated leadership ability to drive results from his / her team as well as lead across the organization through influence and collaboration.
  • Proficiency with financial analysis and business planning tools, software and methodologies.
  • Excellent interpersonal, communication and to interact with all levels of management, Board of Trustees, business units and outside business partners.
  • Outstanding analytical, critical thinking, budgeting, presentation, and negotiation skills. Computer literacy in word processing, spreadsheets, project management and presentation software required.

 

 

About AHIMA 

 

AHIMA is the premier association of health information management (HIM) professionals. AHIMA represents more than 103,000 health information professionals. AHIMA is committed to advancing the HIM profession in an increasingly electronic and global environment through leadership in advocacy, education, certification, and lifelong learning. AHIMA is recognized as the premier source of “HIM knowledge,” the respected authority for rigorous professional certification, and one of the industry’s most active and influential advocates in Congress.

American Health Information Management Association is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status.

 

 

 

About American Health Information Managmement Association
AHIMA is the premier association of health information management (HIM) professionals. AHIMA represents more than 103,000 health information professionals. AHIMA is committed to advancing the HIM profession in an increasingly electronic and global environment through leadership in advocacy, education, certification, and lifelong learning. AHIMA is recognized as the premier source of “HIM knowledge,” the respected authority for rigorous professional certification, and one of the industry’s most active and influential advocates in Congress. American Health Information Management Association is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status.
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