The Communications Manager is a critical position on the Marketing-Communications (MarCom) team, and within the organization, focused on raising SEPA’s strategic communications profile, productivity and effectiveness. The Communications Manager’s primary mission is to develop and publicize compelling narratives about the role of SEPA and its members in the U.S. energy transition.
Responsibilities and Key Impact Areas
Monitors industry news to ensure SEPA is current on key issues and shares appropriate content with members and stakeholders.
Identifies new outlets for produced content.
Researches, writes and edits materials to promote membership engagement and advance the organization’s strategic goals. Deliverables include, but are not limited to, articles, reports, briefs, fact sheets, op-eds, blogs, other online copy, multimedia story-telling, social media, and conference presentations.
Ensures communications strategy is a key element in the planning of all SEPA content and events.
Develops and executes tailored media plans for key audiences and targeted media. Conducts ongoing analysis of outcomes. Specific campaigns include:
SEPA’s annual Utility Market Snapshot series
North America Smart Energy Week and regional Solar Power events
Grid Evolution Summit
Other reports and content pathways
Acts as main point of contact for media strategy and relations
Responds to reporters’ requests for information and interviews
Drafts comments and content, such as op-eds for C-suite in response to breaking news and key industry trends.
Develops talking points and prepare staff for media interviews
Follows up with reporters to build relationships
Manages communications and media planning for SEPA Top 10 and SEPA Power Player awards, identifies the most compelling stories to amplify via SEPA blog and social media, and to pitch to media.
Oversees weekly production of the SEPAPower blog, including working with guest authors (membership engagement) and SEPA employees.
Develops and writes fresh and substantive articles. Follows up with proactive pitching for reprints in industry media.
Oversees and develops strategy for all of SEPA’s social media channels, including execution of spot social media posts on news stories and press releases highlighting members’ achievements and activities.
Responsible for leading the creation of post-event content and content repurposing plans.
Maintains high content quality and clarity through developmental content.
Responsible for copy editing for a range of research publications and other collateral.
Works with contractors and consultants in public relations, writing, graphic design and video production.
Oversees senior communications associate position, which includes daily operation of SEPA’s social media channels, data tracking and analysis, and blog editing and posting.
Serves as project manager for editorial calendar, including the weekly SEPAPower blog, big weekly newsletter and all media outreach for SEPA publications and events.
Manages and maintains library of SEPA presentations, issue briefs, fact sheets, photos, charts and graphics.
Bachelors degree, plus a minimum of five years’ experience in a writing or editing position in journalism or public relations.
Experience in working with reporters and editors in specialized industry and mainstream media and across print, social and multimedia channels.
Strong Microsoft Office and Google suite skills.
Passion for clean energy issues and SEPA’s mission; prior knowledge or work related to clean energy technologies, environmental issues or electric utilities is a plus.
Experience with media relations, social media, graphics, web production and research.
Gifted communicator. You have exceptional written, oral, interpersonal, and presentation skills. Your communication is clear, compelling, and engaging. You adjust your message to the audience and intuitively know how to best deliver a message. You add value by making connections between people and ideas, understanding, documenting, distilling and synthesizing key points.
Skilled project manager. You show grace under pressure and excel at managing budgets and timelines. You juggle multiple projects and tasks with ease and composure. You are organized, demonstrate superb time management, know how to effectively prioritize work, and wisely allocate and optimize resources
Data-driven and results-focused. You are an active learner, actively seeking out new knowledge and ideas. You are naturally curious, unafraid to acknowledge your mistakes and open to new input and improvement. You know influence is difficult to measure, but vitally important to your work.
Proactive and self-motivated. You think ahead and anticipate challenges, taking initiative to drive projects forward, and leading projects with minimal supervision. You work effectively on a team and independently and find the resources you need to get the job done.
Strong attention to detail. You take responsibility for every element of your work, honoring your deadlines, understand the vital importance of delivering high-quality work on time.
Collaborative work-style. Your work-style supports and complements the efforts of others. You listen well, are adept at convening groups, lowering barriers, building consensus, and finding common ground and agreement on the path forward.
What’s Attractive to the Right Candidate?
Our organization thrives on innovation. Your work will help accelerate our nation’s transition to a clean and modern energy future.
You will enjoy working in a collaborative and highly-supportive work environment with a great team of colleagues. You will be part of a team with a culture driven by these organizational behaviors:
Attitude: exude responsiveness and friendliness
Excellence: deliver high-quality work that members rave about
Ownership: take personal responsibility for SEPA's success
Growth: seek out and embrace opportunities to grow SEPA and yourself
Balance: always examine all sides of an issue
Comradery: work hard with the team and have fun the team
Transparency: communicate honestly, frequently, and openly
Apply on-line with cover letter, resume and salary requirements directly to Smart Electric Power Alliance. Applications without a cover letter or salary requirements will not be accepted.
Direct Applicants Only.
No search or placement firms.
Additional Salary Information: $65,000-$75,000
Internal Number: AW01092019
About Smart Electric Power Alliance (SEPA)
The Smart Electric Power Alliance (SEPA), is the leading research and education membership organization helping utilities and technology companies advance clean energy and grid modernization solutions through open and transparent dialogue and objective information, and by advancing standards and interoperability. SEPA provides a unique offering of national events, leading-edge market research, education, working groups, and advisory services to help our members accelerate grid modernization projects.
As the trusted platform for education, research, and collaboration, SEPA’s neutrality is a key factor in the organization’s success. Our philosophy focuses on bringing the expert stakeholders to the conversations to yield practical solutions. Our membership consists of 1,100 organizations, including utilities, technology providers, independent system operators, regulators, energy users, project developers, consultancies, and nonprofits who look to us to provide the community, data, insight, and facilitation necessary to make the right decisions in the evolution of the utility business model and more engaging customer programs.
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