As a key member of the senior management team reporting directly to the CEO, the Senior Director of Strategic Communications will build and develop a proactive communications function and communicate the Maryland REALTORS® story across all key audiences through digital and social channels, events and conferences, public relations, influencer outreach, policy and advocacy outreach and partnership development. This is a unique opportunity to build a team from the ground up, including the recruitment of one or two direct reports. This person will work with the CEO to develop the future direction of the Association’s strategic communications across all competencies.
The Senior Director of Strategic Communications has five major areas of responsibility: 1) comprehensive strategic communications, marketing, and branding for the association; 2) oversight of the creation and development of all association publications; 3) oversight of the development and maintenance of the association’s website and other electronic communications technology, including social media, video production and podcasts; 4) event management oversight; and 5) media relations outreach and response management.
Maryland REALTORS® serves over 27,000 professional REALTOR® members within the state. We are responsible for developing public policy, legislative advocacy, political affairs, legal and regulatory services, education, professional standards and communications programs.
Develop ongoing and relevant communication strategy that positions Maryland REALTORS® as the voice of real estate within the State of Maryland and strengthens the brand.
Develop and manage the association’s communications efforts through the use of technology and social media, including email marketing, webinars, podcasts, video production, etc.
Identify emerging issues faced by the association and members and collaborate with stakeholders to recognize internal and external communications opportunities and solutions.
Spearhead issues management and crisis response, including proactive strategic planning and counseling to leaders during sensitive communication situations.
Stay abreast of marketplace opportunities and challenges. Research new communication channels to determine relevance for association adoption.
Collaborate with senior management to integrate communications team efforts with marketing, advocacy, education and other programs that deepen member trust and grow the brand.
Serve as editor of the Maryland REALTOR®, a bi-monthly magazine for members. Coordinate layout and design, including soliciting, editing and occasionally write articles and features. Oversee the publication of the biweekly email newsletter.
Address and resolve complex decisions across multiple stakeholders.
Administer budget including advertising income and printing/mailing expenses. Work with external advertising consultant to obtain maximum advertising revenue.
Manage the development of the annual conference to meet strategic goals and member needs.
Serve as primary contact and develop and maintain trusted relationships with media at all levels and maintains statewide media lists. Write news releases, arrange press events and association campaigns involving media and advertising. Strengthen media relations channels by positioning Maryland REALTORS® as the primary source of information and statistics about housing and real estate and private property rights issues in Maryland. Conducts necessary preparation of volunteers for response and follow-up with reporters.
Develop and execute department strategic plans. Develop and manage department budgets and expenditures according to approved budgetary levels.
This position includes local and national travel to events and conferences, as well as the opportunity for Professional Development.
This position requires strong interpersonal, leadership, and organizational skills. The ideal candidate will have significant, recent experience with strategic communications and marketing, leading a team, managing events, and working with volunteer leaders.
Bachelor’s degree required; Master’s degree preferred. 8-10 years of experience in a Communications/PR position, preferably within a REALTOR® or other nonprofit professional association.
Excellent writing skills including press releases, articles, speeches, and scripts, web site design and experience with social media.
Track record managing a variety of projects concurrently.
Initiative, ability to work independently, as a member of a team, and as a manager.
Successful experience in media relations and outreach.
Imagination, creativity and a preference for working in a collegial environment.
About Maryland REALTORS®
NAR's Strategic Association Management program provides the convenience of "one-stop shopping" for professional quality services and resources.
Copyright 2019 Colorado Society of Association Executives. This site content may not be copied, reproduced, or redistributed without the prior written permission of the Colorado Society of Association Executives.