RESPONSIBILITIES

General Marketing and Communications

• Collaborates with internal team to develop strategic and timely marketing promotional collateral for 2 - 3 conferences annually and online as well as for training and other events.
• Manages the production of our weekly and quarterly publications, including planning articles, scheduling writers, coordinating with member committees conducting interviews and writing brief articles as needed
• Works jointly with content staff to develop the annual content and editorial calendar.
• Designs and produces conference programs
• Writes and distributes our press releases
• Manages online advertisers for Weekly Energy Feed, Webinars and Quarterly Digital Magazine
• Writes and produces marketing materials to promote our training offerings.
• Support media and other relevant external partner relationships as needed. Assists with development of marketing communications budget.
• Other duties may be assigned.

Social Media Management

• Manages front end of website and monitors web for news to share as content for publications.
• Manages social media presence (LinkedIn, Twitter, YouTube, Facebook)
• Leads content creation for social media outlets including tweets, posts and videos and well as member news stories
• Manages member blog content and external blog sites
• Manages the delivery of Podcast series including speaker logistics, script management and post-production

Marketing Data and Analytics

• Monitor, report and present on online engagement analytics (web, email, social media, earned media)
• Leverage key engagement metrics across platforms to optimize content, messaging and distributions
• Develops and manages member surveys and utilizes data to provide meaningful feedback to staff

SUPERVISORY RESPONSIBILITIES Part-time Marketing Coordinator

QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or related field
• 3 – 5 years of relevant professional experience in Marketing and/or Communications
• Experience in non-profit a plus, but not essential.

SKILLS AND ABILITIES

• Proven results in implementing marketing and communications strategic plans
• Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, etc.) and analytics technologies (HootSuite, Sprout Social, TweetReach, Meltwater, etc.) to engage a diverse audience
• Ability to apply concepts of media buying for both web and print
• Creative and self-motivated with demonstrated ability to work on multiple projects simultaneously while managing deadlines.
• Effective project management skills
• Strong attention to detail and proofreading skills
• Exceptional written and verbal communication skills
• Experience with basic HTML, Adobe Creative Suite or InDesign preferred
• Proficiency with MS Office products, especially Word, Excel, Power Point and Outlook required.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
• Passion for supporting the growth of the energy efficiency and sustainable energy sectors
• Ability to work collaboratively and effectively as a team member, and to take initiative when appropriate.

PHYSICAL DEMANDS

• The employee must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.

COMPENSATION

• Salary $55,000+
• Annual bonus of up to 10% based on performance
• Paid vacation up to 25 days based on years of service
• Paid holiday and sick leave
• Retirement package with up to 6% match
• Competitive medical, dental and life insurance benefits
• Annual professional development allowance