SUMMARY: Provide leadership and direction in the management of the Communications and Marketing strategies of APHA. Responsible for planning, managing, expanding and implementing communications and marketing strategies of APHA, including but not limited to: Directing a comprehensive communications program that promotes APHA and the public health profession; providing collaborative oversight to marketing and subscription programs to elevate the APHA brand and enhance engagement and revenue. Provide a collaborative oversight to marketing, advertising and subscription programs to elevate the APHA brand and enhance engagement and revenue. RESPONSIBILITIES: Communications and media relations: Develop and direct public relations, media relations and communications programs designed to support APHA’s public policy agenda and to enhance the image, prestige and profile of APHA and the public health profession. Collaborate with APHA operating units to ensure that programs and services receive appropriate recognition from target audiences. Maintain and grow relationships with media contacts who cover public health. Schedule and participate in media interviews and respond to media requests. Plan and implement strategies, campaigns and events to attract media attention, including activities for APHA, the Annual Meeting, National Public Health Week, the Get Ready campaign and APHA publications. Alert key media to urgent public health-related policy and legislative activity. Write, edit and disseminate timely press materials, including news releases, op-eds and letters-to-the-editor. Direct media and public relations program for the American Journal of Public Health (AJPH).
Publications, Web and branding: Oversee content development and strategy for APHA website and Web properties through Sitecore, APHA’s content management system. Oversee publication, distribution and marketing of The Nation’s Health newspaper, and its range of formats, including its online news service. Oversee production and dissemination of organizational e-newsletters, including Inside Public Health. Promote, maintain and ensure adoption of APHA brand platform and guidelines across all organizational units internally and externally. Marketing, advertising and social media: Oversee APHA’s online strategies, including integration of existing tools to achieve better engagement and development of new media initiatives. Work collaboratively with relevant departments on marketing of all APHA products. Direct e-marketing activities and coordination of communications via Informz, APHA’s CRM platform. Oversee advertising for all APHA publications including AJPH, Nation’s Health, webpage, and other opportunities. Lead Social Media Team and strategy. Perform other duties as assigned for the Unit.
Supervises: 4 staff member
REQUIREMENTS: Bachelor’s degree as a minimum, Master’s degree a plus. A minimum of 10 years progressively responsible experience and familiarity with policy-oriented public relations and organizational communications and marketing are required. Must be able to understand legislative and regulatory issues impacting APHA and its members and be able to interpret these issues to a variety of audiences. Facile with new and social media and how to maximize opportunity to share information broadly. Knowledge of video and podcast production techniques and their use with other interactive media. Knowledge of techniques to engage association members, supporters, the media and the public in media activities. Demonstrable skills at data utilization, the use of media metrics to measure impact and media performance. Proven skills at engaging and teaching association staff members in using the best strategies to further message development and dissemination. Previous experience with a membership association or other nonprofit advocacy organization desirable, health-related a plus. Familiarity with website content management systems, preferably Sitecore; association management tools, preferably iMIS; constituent relationship management systems, preferably Informz. Journalism/public relations, publications and marketing experience and fluency in social media necessary. Strong initiative and creativity, and superior writing and editing skills necessary. Ability to work with others as a team player. Must be willing to work after business hours, including weekends and travel to the Annual Meeting and staff APHA related meetings as needed. Ability to lift and/or move up to 25 lbs.
This position is based in Washington, D.C.
To Apply: Applicants who meet the requirements and are interested in being considered for this position should apply at: https://careers-apha.icims.com
EEO/AA/VETS/DISABILITY. APHA is strongly and actively committed to diversity in its workplace.
About American Public Health Association
APHA champions the health of all people and all communities. We strengthen the public health profession. We speak out for public health issues and policies backed by science. We are the only organization that influences federal policy, has a nearly 150-year perspective and brings together members from all fields of public health.
Our Mission: Improve the health of the public and achieve equity in health status
Our Vision: Create the healthiest nation in one generation
Our Values: Our values reflect the beliefs of our members from all disciplines of public health and over 40 countries.
APHA publishes the American Journal of Public Health and The Nation's Health newspaper. At our Annual Meeting and Expo, thousands of people share the latest public health research. We lead public awareness campaigns such as Get Ready and National Public Health Week. Together, we are creating the healthiest nation in one generation.
Copyright 2019 Colorado Society of Association Executives. This site content may not be copied, reproduced, or redistributed without the prior written permission of the Colorado Society of Association Executives.