PURPOSE The purpose of this job is to serve our members, customers and co-workers. SUMMARY The Marketing Specialist, Products is responsible for planning and executing product marketing for ACHE. JOB FUNCTIONS Marketing Automation Campaign Execution 35% of Time Create and map marketing automation campaigns that support membership growth, retention and engagement. Write and seek approval for marketing automation messages. Build and design marketing automation messages. Review key engagement metrics. Use this information to optimize future campaigns. Analyze
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