The Membership Marketing Manager is a result-driven management position responsible for membership acquisition and retention initiatives and meeting or exceeding membership growth and revenue targets. In addition, this role will manage and maintain the accuracy and integrity of the membership data within the Association Management System, including reporting, analysis, and overall data management.
Major Duties and Responsibilities
Implements best practices in renewal and upgrading of current members, acquiring new members, and prospect conversion
Utilizes analytics related to marketing communications and membership to develop overall recruitment and retention strategies.
Evaluates effectiveness of current membership program services, benefits, and policies, relating to retention and acquisition
Develops and implements membership recruitment, retention, and engagement initiatives. Recommends and implements changes to improve effectiveness and efficiencies and to enhance the member experience.
Drafts an annual membership budget and forecast for approval
Generates reports to measure results of marketing campaigns and overall membership retention and growth. Monitors monthly progress towards revenue goal and provides reports for senior management.
The Membership Manager works closely with the Marketing and Communications team, Field Services, and others to implement promotions, partnerships, and communications that elevate the membership experience within a team environment.
Works with the Marketing & Communications team to create membership collateral, including updates to the Membership pages on the ARRL website, brochures, handouts, and other recruitment materials.
Oversee traditional and digital marketing efforts associated with membership, including producing email marketing campaigns and e-newsletters within our Marketing Automation platform (Informz), creating social media posts, online ads with Google Ad Words, and other efforts to help achieve goals
Develop membership marketing calendar and implement communications in conjunction with the Marketing Department. This includes overall marketing strategy, messaging, copy creation, and graphic design and layout needs.
Champions member research programs to leverage insights, member behaviors, and analytics that fuel decision-making.
Contributes to creating positive energy in a collaborative team atmosphere, showing excitement and pride in the team’s work, and being accountable for the results.
Meet or exceed membership and other operating goals.
Display excellent organization, team building, and management skills
Conduct business in a professional manner both internally and externally.
Five or more years of progressively responsible membership experience at a professional association.
Experience working with association management databases (preferably Personify).
Experience working with Marketing Automation (preferably Informz).
Demonstrated record of achievement in developing and retaining membership for a membership association.
Excellent oral and written communication skills, including the ability to interact effectively and cordially with people on the phone and in-person and the ability to write succinctly and persuasively.
A resourceful, adaptable, and emotionally mature individual, with good judgment and the ability to work under pressure and handle competing deadlines.
Experience supervising support staff and volunteers.
Strong analytical and innovative problem-solving skills.
Strong commitment to the mission and goals of ARRL and an understanding of its work.
ARRL is the national association for Amateur Radio in the US. Founded in 1914 by Hiram Percy Maxim as The American Radio Relay League, ARRL is a noncommercial organization of radio amateurs. ARRL numbers within its ranks the vast majority of active radio amateurs in the nation and has a proud history of achievement as the standard-bearer in amateur affairs. ARRL’s underpinnings as Amateur Radio’s witness, partner and forum are defined by five pillars: Public Service, Advocacy, Education, Technology, and Membership. Amateur Radio is a valuable volunteer emergency communications service and public resource.
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