NGA works to ensure independent, community-focused retailers and wholesalers the opportunity to succeed and better serve the consumer through its policies, advocacy, programs and services. Independent community grocers are critical to the strength and vitality of the people they serve. By advocating for the growth and continuing innovation of these local independent business leaders, we help bring choice, convenience and value to hard-working Americans, and ensure ongoing economic advancement and prosperity for our country. It is our core belief that independent community grocers bring strength and vitality to the markets they serve. Independent community grocers are the true entrepreneurs of the grocery industry, passionately committed to their customers, their associates and the markets they serve. Privately owned by families, or by employees, these retailers operate a variety of retail formats, and while most are serviced by wholesale distributors, others may be partially or fully self-distributing. Independents differentiate in the marketplace based on the needs of the local community, while showing a strong commitment to civic life and providing their neighbors quality goods and nourishing foods.