Please note this position has ben reposted as a 100% remote position. Candidates must be in the EST or CT time zones.
AACSB is the world’s leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB’s core values of quality, community, social responsibility, diversity and inclusion, and ethics are all viewed through a global lens in our collective commitment to transform business education for positive societal impact. Synonymous with the highest standards of excellence since 1916, AACSB connects educators, students, and business to develop the next generation of great leaders.
As the Director of Advocacy you will be responsible for elevating AACSB’s brand awareness, reputation, and market influence by promoting the value of business education and AACSB accreditation on behalf of members and stakeholders. You will supervise two employees and lead brand positioning, organizational messaging, digital advertising, public relations and social media strategy, and advocacy partnerships.
How you will Contribute
Branding: Manages the AACSB master brand and sub-brands portfolio, guidelines, and usage internally and externally. Conducts market research to evaluate brand awareness and reputation, advocacy campaign effectiveness, and stakeholder perception and sentiment analysis.
Organization Messaging: Manages and develops high-level audience message maps, stories, and data proof points for use in position papers, op-eds, executive presentations, and marketing assets.
Advertising: Directs digital advertising strategies, media buying, creative treatment, and campaign performance metrics to increase brand awareness and audience reach and amplify AACSB’s advocacy and thought leadership content.
Public Relations: Directs public relations initiatives including global and regional PR campaigns, media outreach, advocacy tools for members, spokesperson media toolkits and interview support, and performance metrics.
Social Media: Directs social media strategies and platforms globally to increase AACSB’s reach and influence to lead conversations, amplify content, and advocate on issues important to AACSB and its members.
Advocacy Partnerships: Identifies partnership opportunities and builds co-branded advocacy programs and initiatives that increase AACSB’s visibility, and influence and elevate the value of business education and business schools globally.
Strategic Planning: Contributes to the development of the Marketing and Communications operating plan, budget, and KPIs to support AACSB’s strategic plan.
Requirements
Bachelor’s Degree in a related field obtained through an accredited college or university.
Eight (8) years of relevant experience.
Ability to travel domestically and internationally (approx. 4-6 times a year with trips lasting 3-5 days
Preferred Qualifications
Bi-lingual is a plus
Experience working in the field of higher education.
Master’s Degree in a related field obtained through an accredited college or university.
AACSB is the world’s leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB’s core values of quality, community, social responsibility, diversity and inclusion, and ethics are all viewed through a global lens in our collective commitment to transform business education for positive societal impact. Synonymous with the highest standards of excellence since 1916, AACSB connects educators, students, and business to develop the next generation of great leaders.
