The American Dental Education Association is seeking to add an experienced Director of Membership to its team of high performing professionals.
Summary of Position
The Director of Membership is responsible for the development and implementation of ADEA membership engagement and retention strategies, with the support of a Membership Manager.
This position requires a hands-on, customer-focused self-starter who manages key aspects of membership for the Association. The Director is responsible for the marketing and management of membership services, recruitment and retention, renewals, budgeting and overall customer service. The Director must maintain a firm grasp on data with a proven fluency in the use of membership databases to develop dashboards and reports that highlight trends and opportunities. The Director plays a crucial role in the programs, practices and processes that generate and maintain approximately $2.5 million in the Association’s revenue from membership dues. This position serves as the key internal voice for member needs, working across departments to ensure the member perspective is paramount in ADEA’s work. ADEA has a semi-decentralized approach to membership with other departments holding responsibility for the stewardship of key relationships. The Director works closely with ADEA’s corporate relations team along with other staffers who nurture those relationships with specific membership segments and collaborate on growth goals. This position reports to the Chief Communications and Marketing Officer and supervises one direct report.
Awareness, Engagement and Retention:
Development and coordination of outreach campaigns (including direct mail); website content; writing and producing promotional materials; developing and directing membership marketing activities; analyzing results and providing recommendations for improvements.
Oversight of all administrative functions associated with the onboarding of new members.
Provides direction and financial planning for membership department as it relates to the association’s strategic goals.
Defines and communicates value proposition for various audience segments.
Develops and maintains onboarding materials and campaigns to engage new members and introduce them to ADEA’s member benefits and resources.
Assesses information collected in database and works to maximize database for better understanding of members and their behaviors.
Works with marketing/communications staff and other internal stakeholders to develop membership benefits guide, toolkit and other collateral for recruitment.
Development and oversight of periodic membership survey (in coordination with an outside vendor).
Develops strategic annual renewal cycles and campaigns.
Initiates satisfaction surveys/focus groups/research by segment (and sub-segment career level, etc.).
Customer Service and Member Relations
Serves as the voice of the member internally and externally and consistently communicates the member needs across the organization.
In coordination with Membership Manager, responds to all member queries and requests promptly and effectively.
Understands membership structure, bylaws and policies.
Leverages ADEA email marketing tool for member retention, engagement, recruitment, drip campaigns, etc.
Works with OIT on the continual refinement of association management software (Association Anywhere) for improved access to and accuracy of member information.
Oversight of applications, renewals and invoicing of membership dues.
Sample Annual Goals
Support ADEA Student Chapters as a pipeline to increase student awareness and consideration of academic careers.
Increase Allied Dental membership and engagement.
Improve ADEA membership communication and engagement.
As this position requires close contact and collaboration with Association leaders and members, it requires a person who is highly customer focused, diplomatic, confident, proactive and acutely attentive to details. The successful candidate will possess excellent judgment, exceptional organizational skills and professional discretion. The candidate must be able to manage a workload that can be fast-paced with multiple and competing assignments and deadlines.
The ideal candidate will have:
A baccalaureate degree from an accredited university or equivalent work experience.
A minimum of eight years of professional experience in a membership association.
A minimum of three years of supervisory experience.
CAE certification preferred.
Experience in managing and guiding outside vendors on membership initiatives.
Experience in developing and monitoring budgets.
Demonstrated expertise in managing and improving the membership of an association or other membership organization.
The proven ability to determine meaningful goals and metrics, then design and implement plans to meet them.
Dexterity in managing an AMS-type database and running reports.
Ability to work across departments and in an environment where membership responsibilities are not fully centralized.
Ability to work successfully in a diverse team environment and collaborate effectively with others.
Superior customer service skills.
Superior communications skills.
An understanding of non-profit association structure and management.
Knowledge of best practices in membership services and ability to utilize new technologies to assist with membership goals.
Ability to learn new technology as needed.
Ability to travel as needed to member meetings, including overnight and on weekends (approx.3 -5 meetings per year).
The work schedule for this position is a hybrid weekly schedule, 3 days in the DC office and 2 days work from home. This schedule is subject to change.
In addition to a rewarding and purposeful mission, ADEA offers you a collaborative team environment with competitive salary and excellent benefits, including health, vision, dental and life insurance, wellness benefits, a 35-hour hybrid work schedule, generous paid leave and a 403(b) retirement plan with 10% employer contribution. Our office is conveniently located across from the Washington Convention Center, near shopping, restaurants and the Red and Green Line Metro Stations.
For more information and to apply online, visit www.adea.org.
The American Dental Education Association (ADEA) is The Voice of Dental Education. Its members include all 78 U.S. and Canadian dental schools, over 800 allied and advanced dental education programs, 66 corporations and more than 20,000 individuals. The mission of ADEA is to lead and support the health professions community in preparing future-ready oral health professionals. ADEA's activities encompass a wide range of research, advocacy, faculty development, meetings and communications, including the esteemed Journal of Dental Education, as well as the dental school admissions services ADEA AADSAS, ADEA PASS, ADEA DHCAS and ADEA CAAPID.
ADEA is an Equal Opportunity Employer. The Associations EEO policy prohibits discrimination in employment on the basis of race, color, religion, age, sex, national origin or ancestry, marital status, personal appearance, sexual orientation, gender identity or expression, pregnancy, child birth or related medical conditions, family responsibilities, genetic information, political affiliation, matriculation, veteran status, union affiliation, disability, credit information, status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking, or any other legally- protected characteristic in accordance with federal or local law (the Protected Categories). EEO applies to all terms and conditions of employment, including but not limited to recruitment, hiring, training and development, promotion, termination, compensation, and benefits.
The American Dental Education Association (ADEA) is The Voice of Dental Education. Its members include all 76 U.S. and Canadian dental schools, over 800 allied and advanced dental education programs, 66 corporations and more than 20,000 individuals.
The mission of ADEA is to lead and support the health professions community in preparing future-ready oral health professionals.
ADEA’s activities encompass a wide range of research, advocacy, faculty development, meetings and communications, including the esteemed Journal of Dental Education, as well as the dental school admissions services ADEA AADSAS, ADEA PASS, ADEA DHCAS and ADEA CAAPID.