Career Center

About the Role
The Marketing Director’s primary responsibility is maximizing AIHA’s marketing and strategic communication activities in the most efficient and effective manner possible. It requires collaboration with AIHA volunteers and staff and covers areas including marketing, communications, public relations, and website/digital/social media development for all AIHA products, services, and activities. This position will report to Managing Director, Meetings and Outreach.

Essential Duties and Responsibilities

• Marketing
  • Supervises the overall marketing priorities of AIHA
  • Ensures that AIHA marketing efforts are centralized, well-coordinated and executed based on industry best-practices.
  • Participates in activities to identify existing and new markets, track marketing efforts, and ensure AIHA-wide branding.
  • Oversees the development and coordination of marketing strategies, plans, campaigns, and analytics for all areas of the organization.
• Communications
  • Manages Communications team and their efforts in areas of public relations and communications content to coordinate communications across all forms of media.
  • Develops communication strategies and works internally and externally to execute.
  • Oversees all public relations activities and coordinates with external vendors, volunteers, and staff.
  • Working with staff, manages all video projects.
  • Ensures that messages a re clear, thorough, on brand, and preserve the organization’s image.
  • Ensures all communication strategies are aligned with AIHA’s best practices and procedures and adhere to AIHA’s guidelines and standards.
• Web
  • Working with responsible staff members, oversees the functionality, design, and content of the AIHA website.
  • Oversees implementation and maintenance of web taxonomy and search engine optimization (SEO).
• Social Media
  • Working with responsible staff members, responsible for developing and overseeing AIHA’s social media strategy.
  • Works closely with vendors and/or staff directly engaged in AIHA’s social media presence to ensure effective use of these vehicles as marketing, communication, engagement, and community-building tools.
• Additional Areas
  • Primarily responsible for the compliance to and evolution of the AIHA brand and branding strategy across the enterprise.
  • Primarily responsible for development, extraction, and tracking of AIHA product-specific and membership survey and research efforts, including developing systematic ways to coordinate, analyze, present, and use data collected.
  • Develop, monitor, analyze, and report metrics to ensure marketing and communication efforts are meeting or exceeding goals.
• Financial
  • Develop entrepreneurial and innovative approaches to Marketing and Communications to ensure financial success.
  • Develop a strong value proposition.
  • Oversee, negotiate, select, and monitor numerous vendors
  • Develop and manage the budget for relevant departments, with input from team. Collaborate with other teams on budgeting needs related to marketing and communication efforts.
  • Work with staff to develop accurate projections, monitor income and expenses, and ensure the maintenance of accurate and detailed records.
  • Work with staff to execute, monitor, and oversee performance on relevant contracts and ensure compliance to contractual requirements.
• Supervisory
  • Create and maintain a first-class staff team including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving concerns.
  • Carries out supervisory responsibilities in accordance with the organization’s policies and all applicable laws.
  • Effectively and thoroughly communicate short and long-term goals as well as shared vision with direct and indirect reports.
  • Develop direct reports through personal development plans and cross-functional assignments, delegate projects and responsibilities for achieving goals to staff.
  • Provide action-oriented guidance and support.

Qualifications
Education & Experience

• Masters degree in marketing, communications, MBA or other related field preferred. Experience will be considered in lieu of a degree
• Required:
  • Minimum of 15 years related experience and/or training
  • At least 5 years of supervisory experience
  • A deep understanding and proficiency with traditional and new marketing techniques; ability to create and implement strategic marketing plans that are considered to be “best practices.”
  • Advanced knowledge in web-based solutions and social media.
  • Demonstrated ability to craft vision and strategy and make it come to life with actionable plans.
  • Change agent who can drive improvements while building strong internal and external relationships.
• Preferred:
  • At least 7 years’ work or volunteer experience in professional membership organization or association
  • Working familiarity with Adestra, SharpSpring, and/or Feathr

To Truly Excel, You Will Have:

• A big picture thinker who is also is a “doer”
• A focus on keeping projects and people organized and moving towards a common goal/deadline while also maintaining standards and best practices
• Strong customer service and interpersonal skills
• Strong organizational skills, attention to detail, follow-through, and the ability to multi-task
• Experience leading project teams
• Be a quick learner who isn’t afraid of technology
• Be able to work independently, manage groups of volunteers and co-workers, and establish/meet deadlines

Travel
Travel may be required for this position. None is anticipated at this time; however, participation in our annual conference will be considered for future years.

Remote Work & Residency Requirement
This position is eligible to work remotely up to 5 days per week. From time to time, staff are required to come into the office based on business needs, generally one time per month; however, it may be more frequent.

Based on our business set-up and to maximize remote work opportunities, AIHA only employs individuals who live in Washington, DC, Maryland, or Virginia. AIHA does not cover the costs associated with relocating.

About AIHA

AIHA is the association for scientists and professionals committed to preserving and ensuring occupational and environmental health and safety (OEHS) in the workplace and community. Founded in 1939, we support our members and our expertise, networks, comprehensive education programs, and other products and services that help them maintain the highest professional and competency standards. More than half of AIHA’s nearly 8,500 members are Certified Industrial Hygienists (CIH), and many hold other professional designations. AIHA serves as a resource for those employed across the public and private sectors and the communities in which they work.

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