Washington, D.C.
New England
Arlington, Virginia
Posted: 03-Sep-24
Location: Silver Spring
Type: Full Time
Categories:
Salary Details:
Marketing Director
JOB SUMMARY
The American Nurses Association (ANA) is seeking to hire a Marketing Director to our MarCom team. In this role you will lead all aspects of integrated marketing communications, and you will work closely with stakeholders, brand, marketing, and communications colleagues as well as external partners, to develop strategies for events, content marketing and marketing campaigns for all entities and stakeholders within the ANA Enterprise.
You will be responsible for managing the day-to-day operations and activities and for the development and execution of integrated and data-driven integrated marketing communications strategies, to drive business objectives, goals/results, and ROI to achieve the goals & objectives of the ANA Enterprise strategic plan.
This is an exciting time of innovation, creativity and growth for ANA. We need proven and demonstrable leadership in MarCom, a strategic, empathetic and confident servant leader. You must possess the experience and ability to model behaviors that encourage and empower honesty, candor and agility to drive change. In addition, you will be empowered to challenge the status quo, up, down and across the enterprise.
If you truly possess the soft and hard skills described above, and you want to be an agent of change that will have a significant and positive impact on more than 5 million nurses nationally and globally, we want to speak with you!
WHAT YOU WILL DO
- Develops comprehensive awareness of and relationships with diverse stakeholder community to effectively deliver marketing strategies in support of strategic goals and objectives
- Defines, articulates, and implements marketing communications strategies to elevate awareness and understanding of the organization’s mission, goals, and activities for both revenue driven and mission driven activities
- Oversees the planning, development, and execution of omnichannel marketing strategies for new and existing products, services, programs, and campaigns, driving meaningful progress and growth
- Role models a digital-first and data driven philosophy across marketing communications strategies and channels
- Partners across the Marketing and Communications team to help activate brand strategy through program, product as well as service focused campaigns and activities
- Works directly with executive-level clients to validate and regularly update strategic objectives as needed and fosters a high degree of stakeholder engagement through externally facing omni-channel marketing and communications mechanisms
- Collaborates brand, marketing, and communications colleagues to ensure strategic, integrated planning, execution, analysis to optimize efficient operations and impact
- Responsible for recruiting, hiring, retaining, and supervising individuals in the team and providing coaching, mentoring and feedback to team members
- Shapes data ROI reporting to provide insights on attribution, campaigns, and disseminating this information to business partners to better inform them of the work, results, and ROI. Leverages data to perform analytics and drive data-based decision making.
- Manages budget responsibilities as appropriate to minimize expenses, meet business goals, and maximize ROI
- Responsible for performing general market research to keep abreast of trends and marketing and communications movements, and analysis to remain competitive
- Establishes, communicates, and implements best practices in partnership with digital customer experience capability to further our customer-first, digital-first roadmap
WHAT YOU BRING TO ANA
Education:
An undergraduate degree from a 4-year institution required (in advertising, marketing or communications preferred), master’s degree preferred
- Minimum of 12 years overall product or service marketing experience, 15+ preferred, with a minimum of 5 years managing a marketing team of 8-10+ preferred
- Association experience and healthcare or nursing professional knowledge desirable but not necessary
- Demonstrated and proven leadership and organizing skills
- Analytical and creative thinker
- Exceptional understanding of the digital landscape including email marketing, content marketing, lead generation, social media, and digital advertising
- Excellent visual presentation and writing skills, and the ability to express complex information in a straightforward way
- Demonstrated experience segmenting and targeting audiences and markets to serve relevant messages and content
- Demonstrated ability to work with diverse clients
- Demonstrated ability to build trusted advisor relationships with clients
- Strong customer service skills and customer relationship management experience
- Ability to effectively prioritize and execute tasks in a high-pressure environment
- Ability to learn at a fast pace and to communicate effectively both written and verbally
- Understanding of enterprise-level IT principles and omni-channel marketing best practices
- Unparalleled attention to detail
- Effective communication and interpersonal skills
- Proficiency with Microsoft Office software
- Strong project management skills and organization
- Strong work ethic and positive attitude
- Collegial, positive, innovative work style
- Ability to multi-task without losing critical attention to detail
- Ability to work collaboratively with org-wide teams in a fast-paced work environment
- Flexibility and diplomacy in dealing with changing priorities and demanding workload
Preferred Skills & Experience
Coaching, Mentoring, Managing Processes, Initiative-taking, Marketing Plan, Marketing Strategy, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy, Stakeholder Management
WHAT ANA OFFERS YOU
- Join us and become a “Nurse Advocate” for the more than 5 million Registered Nurses in the United States
- Every role within ANA contributes to a healthier world through the “Power of Nurses”
- An opportunity to help transform a 125-year-old organization to meet the future needs and demands within Health Care
- Deep commitment to DEIBA
- Be a role model for embracing and empowering the uniqueness of every employee
- Continuously innovating through creative and strategic initiatives
- Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25thand Jan 1st, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more
- Commitment to your career development and advancement through ANA learning and development programs (internally and externally)
ABOUT THE AMERICAN NURSES ASSOCIATION
- Founded in 1896, ANA Enterprise is made up of non-profit companies that comprise American Nurses Association; (ANA), American Nurses Credentialing Center (ANCC), and American Nurses Foundation (ANF). The ANA Enterprise leverages the combined strength of each to drive excellence in practice and ensure nurses’ voices and vision are recognized by policy leaders, industry influencers, and employers.
- ANA is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.