Title: Manager, Web Design
Department/Unit: Digital Marketing / Member Experience
FLSA Status: Full-time, Exempt
Location: This position is located onsite at the APTA headquarters in Alexandria, VA

About APTA

Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?

Then you want to work for APTA!

APTA is the trusted leader for the physical therapy profession, representing 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our approximately 150 employees support the association’s mission to build a community that advances the profession of physical therapy to improve the health of society. Learn more in our Association Profile.

Located in Alexandria, Virginia, APTA has outstanding employee benefits, including flexible work schedules, generous retirement contributions, and travel subsidies for employees who choose public and active transportation.

Summary

APTA is looking for a strategic and innovative Manager, Web Design to lead the optimization and management of APTA’s digital presence. As a key member of the Digital Marketing team, this role will oversee APTA.org and related platforms, driving enhancements in web content, user experience (UX), accessibility, SEO, and site performance.

The ideal candidate will bring a digital-first mindset to elevate member engagement, support organizational priorities, and ensure that APTA’s website communicates value, drives traffic, and boosts conversions. This role will collaborate across departments and with external partners to deliver seamless, user-centered web experiences aligned with APTA’s mission, vision, and brand standards.

This position directs implementation of strategies on Association priorities in the following areas:

• Website Content Strategy and Management
• User Experience (UX) and Usability Optimization
• Web Analytics, SEO, and Performance Improvements
• Cross-Functional Collaboration on Digital Initiatives
• Website Governance and Best Practices

Essential Functions

• Lead strategic planning and optimization of APTA.org to enhance usability, engagement, and alignment with organizational goals.
• Oversee daily website operations, ensuring content accuracy, accessibility, and brand consistency.
• Drive continuous improvements in UX, navigation, and design based on data insights and member feedback.
• Develop and implement SEO strategies to increase organic traffic and visibility.
• Monitor web analytics and provide actionable insights to improve user journeys and conversions.
• Collaborate with IT, Marketing, Communications, and external vendors on technical enhancements and CMS governance.
• Ensure compliance with ADA accessibility standards and privacy regulations.
• Lead website governance, including content audits and best practices for cross-departmental contributors.
• Stay current on digital trends and recommend innovative solutions to enhance member and consumer experiences.
• Support integration with other digital platforms (e.g., Learning Center, online communities, CRM).
• Coach internal teams on web content strategies and CMS best practices.

Staff Expectations

• Upholds and fosters team values
• Complies with all APTA policies and procedures
• Performs other duties as assigned to foster achievement of association priorities

Qualifications

• Bachelor’s degree in digital marketing, communications, web design, or related field preferred.
• 5 years of experience managing websites, UX optimization, and digital content strategy.
• Strong proficiency with CMS platforms, web analytics tools (e.g., Google Analytics), and SEO best practices.
• Solid understanding of UX/UI principles, website accessibility (ADA), and web performance optimization.
• Experience collaborating with cross-functional teams and managing external vendors.
• Strong analytical skills with the ability to translate data into actionable insights.
• Knowledge of web governance frameworks and digital compliance standards.
• Excellent project management and organizational skills.
• Familiarity with HTML, CSS, and web technologies is a plus.

Travel Requirements

Local and National, up to 10%

How To Apply

Please send resume and cover letter, including salary requirements, when applying.

Principals only; no agencies; no phone calls, please.  Candidates selected to participate in an interview will be contacted by Human Resources.

The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, ethnic or national origin, sex, pregnancy, childbirth or related medical conditions, age, marital status, sexual orientation, gender identity, disability, or military status or any other characteristic protected by law.

APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please visit e-verify.uscis.gov.

APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.

About American Physical Therapy Association

The American Physical Therapy Association (APTA) is an individual membership professional organization representing more than 100,000 member physical therapists (PTs), physical therapist assistants (PTAs), and students of physical therapy. APTA seeks to improve the health and quality of life of individuals in society by advancing physical therapist practice, education, and research, and by increasing the awareness and understanding of physical therapy's role in the nation's health care system.APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, gender, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff commUNITY.

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